Meet our CEO Brad Tribble

Brad joined the Cordstrap Group in October 2012 and is responsible for the global operations of Cordstrap.

“Cordstrap is a great company with a rich history, fantastic products and an experienced and passionate team.  I am extremely excited to be joining Cordstrap and I look forward to working with the team to drive the growth and further development of this fantastic global business.”

To Brad, customer focus and passion are what Cordstrap is all about: ”My first impression of Cordstrap is an organization completely centered around the customer; understanding the customer’s business and developing products and services which can support and add value to the customer.”

Customer focus

True customer focus plays an important role in our vision. Thinking together with our customers leads us to research and develop new products and services that work for them and add value to their business. This contributes in keeping our position as the innovative market leader.   Anyone can sell a product; Cordstrap employees sell solutions and answers that respond directly to the needs and wants of our customers.

Passionate organization

Cordstrap is clearly a passionate organization with ambitious growth plans and a team that is geared up to drive that growth.  This passion is evident in everyone you meet at Cordstrap, from the receptionist to salesmen to the Board of Directors.  Passion for customers, for innovation and products and for winning is what makes Cordstrap a great place to work for employees and a great partner for our customers.

Bringing out the best in people

I believe one of my principal duties is to support and help bring out the best in all Cordstrap employees.  Cordstrap has a strong and experienced team with a global presence and many years of experience in the market.  To be successful in an increasingly competitive marketplace, it is crucial that we continue to develop, innovate and experiment with new ideas and ways of doing things.  Standing still is not an option!  I believe it is crucial to create an environment where employees can try new things, take calculated risks and make mistakes.  True innovation and entrepreneurialism comes from a willingness and drive to take such risks and create value for customers and the marketplace.

International experience

I was born and raised in the United States where I graduated with a degree in International Law.   Very early in my career, I decided that I was more interested in the commercial side of business and completed an MBA in France.  I have had the opportunity to live all over the world in countries such as Singapore, Thailand, UK, Belgium, Italy and Denmark and I enjoy the diversity and challenge which arises out of doing business across different cultures.  For more details about my international experience visit my LinkedIn page.

 

Family

I am a true family man. Together with my Dutch wife and our 4 boys, we live in The Netherlands.  Sports and outdoor life play an important part in our family and, in my free time, I enjoy taking my boys to hockey games, playing tennis and hitting the ski slopes.  Travel, reading and food are other areas of interest for me.